Privacy Policy

Use of this website acknowledges your consent to this Privacy Policy for Byron Outdoor Superstore and Dealer Spike. Protecting your private information is our priority and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.

Personal Information We Collect

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ('Personal Information'). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months: Identifiers, contact details, financial information, commercial information, internet activity, geolocation data, and professional or employment-related information.

How Your Personal Information Is Collected

We collect Personal Information that you voluntarily give or have given through direct contact, such as completing forms on our website. We may also passively or automatically collect information via cookies or similar technologies to improve site functionality.

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

- To operate our website and deliver the products and/or services you have requested.
- To perform analytics, measure performance, and improve our services.
- To diagnose problems with our server, administer the website, and compile aggregate statistics.
- To share data with trusted partners solely to provide operational, transactional, or technical support. All such third parties are prohibited from using your Personal Information for any purpose other than providing contracted services.
- To contact you regarding your account, orders, or requested services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- To comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other applicable laws.

We do not share, sell, or disclose your Personal Information with third parties for marketing or advertising purposes. Any data we collect is used solely to provide or improve our services, process transactions, ensure compliance, or maintain website functionality.

Who We Share Your Personal Information With

We may share your Personal Information with:
- Our affiliates for operational purposes only.
- Service providers who help deliver services such as payment processors, shipping carriers, and technology providers.
- Third parties as necessary to comply with legal obligations or protect safety and security.
We do not share Personal Information with marketing agencies, advertisers, or data aggregators.

Cookies and Tracking Technologies

We may use cookies and similar technologies to enhance user experience and analyze website performance. We do not use or permit third parties to use such technologies for behavioral or interest-based advertising.

Opt-Out & Unsubscribe

Users may opt out of receiving non-essential communications by contacting us at support@dealerspike.com or using the unsubscribe link in any communication. Universal opt-out mechanisms will be honored for data collection preferences.

SMS Texting Services

If SMS texting services are used on our website, the information you consent to share may be used to send you transactional or informational messages related to your inquiry or requested services. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Privacy Notice for California Residents

We do not sell or share Personal Information for marketing or advertising purposes. We may disclose Personal Information to authorized service providers solely to fulfill transactions, provide requested services, ensure security, or comply with legal obligations.

California residents may exercise their rights under the CCPA and CPRA by contacting us at support@dealerspike.com or calling 800-288-5917.

Last Updated:  November 6, 2025